Advertising on Instagram as a Business
This article is for those that plan on opening a business account to use these strategies in the future. While i will be covering the basics, the setting up your business account will be up to you by following the steps I have set out in this article.
Advertising on Instagram as a business has been possible since 2015. In the beginning, it was just not permitted for all companies, with some exceptions like Levi’s and Amazon, which we used as an example earlier.
Now, the company has streamlined this process and you can set up any account to operate as your social media corporate Instagram account just by using the name of your business and making it a public profile. Any company can use Instagram to advertise.
Because Instagram is owned by Facebook, you will have access to the same features on both platforms, like geo-locations, demographic sizing, targeting users by interest, and engagement activities like discussions, events and contests.
If you already have a Facebook Business account, or if you use Facebook Business Manager, you can add your Facebook account to Instagram from the Facebook panel on your desktop web browser by clicking on “business settings”, then on “Instagram Account” and finally on “Assign Ad Account”.
After setting up your business account, be sure to sign up to an Ad management interface. Facebook has a “Power Editor” and an “Ads Manager.” You can access both with your Facebook account by following the links provided on Instagram’s webpage advertising section.
Both interfaces will give you a control panel from where you will be able to manage your advertising campaigns. They will offer you objectives, like increasing the number of your followers and promoting your campaign.
When you have your business account ready, we will only need to apply the advertising strategies that we learned so far and some others that are specifically aimed at business accounts. Remember, as a business you have greater freedom to advertise than as an individual.
Of course, this doesn’t mean that you have to be intrusive with your marketing. Keep your ads nice and simple, just like we showed you with Amazon. Always try to recreate everyday life moments in which your products or services take part. Be as casual as possible.
The perfect balance is posting ads that are a mix of the best elements from paid ads and ads posted by average users. Use logos as part of objects. Get photos of people using one of your products or in different situations.
Don’t post images in which text is the greatest part of it. Instagram considers it to be intrusive advertising and should be avoided to keep from getting flagged and perhaps banned by the company. Always make sure that text only occupies a small portion of your images.
One thing you should know is that while your photo will be distributed with all other Instagram content, it will be shared as Sponsored. That means Instagram users can see the “Sponsored” legend on your ads and know it is from a legitimate business.
If you are ready to start advertising as a business on Instagram, you are going to need traffic. For this I would encouruage you to check out my Piggyback Payday review which teaches you how to combine Instagram with Shopify to build a huge traffic database of cutomers to your Instagram Business. Click here to read my Piggyback Payday Review.